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About The Insider:
TheInsider.com is the web’s only pop-culture community, uniquely elevating user communication and conversation through its cross-platform social network. With up-to the minute content updates about the hottest celebrities and highly engaging community forums, fans can now interact with breaking celebrity news AS it happens, making the Insider the perfect destination for advertisers to reach a highly coveted demographic across major media platforms.
The Insider Site Highlights:
 Free, ad-supported content for an estimated 5M unique users.
(Source: CBS Internal Data, Apr '08)
A community platform that promotes self expression, conversation, and interaction within a strong demographic of active,
established, and educated women.
Strong promotional power from daily on-air mentions during “the Insider” television broadcast.
Thousands of video clips and celebrity photo galleries, with exclusive celebrity interviews and breaking news.
Addictive, celebrity-themed interactive games, trivia, polls, and contests.
Custom application allows users to log in to the Insider site through Facebook.
Audience Profile:
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· 86% Female
· Median Age: 27
· Median Income: $59,500
· Education: 89% Attended College
· Marital Status: 59% Single
(Source: CBS Internal Data, Dec '07)
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Did You Know?
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The Insider’s Photos Section has been redesigned to allow users to select from a wide variety of galleries, rate and comment on photos, and search by keyword, allowing users to do way more than just look at eye candy! Check out the Photos section and upload your own favorite image of Brad Pitt!
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